By Joanne Kuipers

Looking where to invest your Advertising Dollar to get your phone ringing? Be in the Yellow Pages!!

Did you know that 80% of people who have an emergency go to the Yellow Pages for help. Whether it be a plumbing issue, heating, or even an emergency for the family pet, people will consult the Yellow Pages to get a phone number quickly. Let their fingers do the walking and find you! Sure you may think that print is on it’s way out the door but that’s not entirely true. And everything that’s in the Yellow Pages is automatically populated on their web directory.

You don’t necessarily need the biggest ad if that’s not in your budget, especially if you are just starting out. Work with your Yellow Pages consultant and let their design department come up with something that will get you noticed! And it doesn’t cost extra for this service.

When people are ready to make a purchase they will look for you in the Yellow Pages!

Vehicle Signage

The best vehicle signage that I have ever seen and that gets noticed is a picture on the driver’s side door where he is actually sitting on a toilet. It is very funny. Do a Google search under images for ‘plumber truck’ to find it. There are other great examples of vehicle signage there as well. This will give you credibility and also get you noticed when people look for you on-line and in the Yellow Pages.

Promote your Website using Website Optimization

It is well worth it. You can take a course that will teach you how to do it but I would recommend hiring a professional that does it all the time. They will be up to date on the best ways to achieve results. Contact Advantage Solutions for professional on time service at unbeatable prices.

Always try to think like your customers think. How would you look for a plumber if you needed one? I would recommend these three basics and stay away from display ads in newspapers or magazines if most of your work is servicing emergency or on demand clients.